Real Estate

How To Close A Real Estate Lead

Real estate agents come across countless contacts who are all at various stages of the purchasing process. While time management is essential for getting the most done and for making sure that all your most important relationships are being nurtured, sending out a general email to everyone on your contact list will hardly produce the best results. The only way to start bringing more transactions to a successful end is by generating targeted communications that appeal to individual interests. Following is everything you need to know about how to close a real estate lead.

Use Real Estate CRM Software To Identify Likely Conversions

Not all leads are good leads and thus, you certainly don’t want to spend the majority of your time nurturing contacts that are lukewarm at best. With real estate CRM software, you can gain a more comprehensive understanding of the actions and intentions of each person in your sales funnel. These platforms make it easy for agents to allocate their time for assured returns. With these tools, you can know instantly which buyers and sellers have been on the precipice of action for months and which are actively searching to purchase or offload homes right now.

Update Your Contacts On New Market Developments

Real estate contact management platforms can also give you a keener understanding of individual buyer interests. For instance, you can use these tools to determine which buyers are shopping at specific price points and which buyers are targeting specific neighbourhoods. These tools will separate your contact lists for email communications accordingly, so that you can generate several, separate newsletters that offer updates that are relevant to individual circumstances and purchasing goals. This is far more effective than announcing the availability of high-end luxury homes to budget-conscious consumers who are on the lookout for bargains.

Stay In Touch And Offer Solutions

Even lukewarm prospects can be converted into actual, motivated buyers with enough influence. Take advantage of real estate CRM tools to segregate prospects that are less action-oriented and make a point of checking in with these individuals several time per year. You may find that many of these individuals are actually eager to buy. They simply haven’t found feasible strategies for overcoming the funding-related obstacles that lie in their way. With periodic updates on the local real estate market and email communications that drive them to workshops, grants, flexible lending institutions and other resources, you may be able to help these individuals move closer to their goals. Best of all, nurturing lukewarm contacts with targeted solutions is a great way to generate word-of-mouth advertising, which is the absolute best form of advertising you can get.

Real estate CRM saves time by automating much of your communications and by allowing you to take data-driven actions that are virtually guaranteed to produce results. Managing your contacts with these powerful tools allows for the presentation of needs-specific information and offers. As a result, you can efficiently appeal to and meet real needs. More importantly, you can start closing more deals. There is more information available at the IXACT Contact website.